I recently attended a preview for the Debenhams SS 12 collection where we got to meet the people behind the brand- store managers, head of womenswear, menswear, home etc. That was pretty cool because it’s always lovely to meet people who are passionate about their work. I personally love Debenhams for their fashion for all sizes approach- you have Evans, Dorothy Perkins, Red Herring, Butterfly by Matthew Williamson, those are just a few of the brands I regular visit at their store.
We got a guided tour around the Mall of Emirates store which is actually their flagship store, so it should be the best one to shop at. Everything hits this store first so you won’t miss out on your favorite pieces (I hate when that happens!). They have a few new designer collaborations for this collection but I was most excited about the Roksanda Edition and the Preen Edition, they definitely did not disappoint! Here are a few of my favorite pieces from the new collection:
Roksanda Ilincic for Debenhams
Principles by Ben De Lisi
Pearce II Fionda
J by Jasper Conran
I pretty much fell in love with everything in the Preen collection which is understandable since bold prints and colour are totally my thing.