Blog, Style Inspiration

Dima Ayad gives me butterflies

February 19, 2012



Seriously, this dress just gives me life. I love the contrast between the yellow and the nude, I’m a sucker for anything with a beautiful, soft drape and I think anyone of any size would be a total stunner in this. I have a wedding to attend in a few months and this dress is definitely my top choice on the list. It was just love at first sight!

One of the reasons why I love Dima Ayad as a designer is because she strongly believes in being size inclusive. She creates stylish and sophisticated evening wear that would make any woman feel glamorous, while accentuating and celebrating their bodies, no matter what shape or size – from XS to XL.

Here’s a behind the scenes peek at her Spring Summer 2012 collection Butterflies, I see a lot of curve friendly pieces that just radiate sexiness, fun and glamour. What do you think?


That’s Dima Ayad herself!




Love the video too 🙂

Dima Ayad Spring Summer 2012–Butterflies

You can see more of her collection on the Dima Ayad Facebook page and check out more fabulousness from her previous collections at

Lots of Hugs,




  • They are all lovely but that passion yellow is beautiful. I agree, there is something about the contrast with the nude. I wonder if one could create a similar look with a pashmina and a belt. 

  • That first dress, which to me looked like a semi-maxi, is to DIE FOR!!!! I LOVE IT!!! Yellow is my favourite colour, so of course, it gets bonus points for colour 🙂 

  • laura_laurapas

    j'aime beaucoup la robe bleue en col V…ca doit affiner! merci pour ces photos!

  • Malene Blog

    I love the blue dress! Wow!

  • Wow, some of these dresses are gorgeous! I'd never heard of Dima Ayad before, but I'm glad you showed me!

  • That first dress, I WANT IT! It's so amazing!

  • Love it! I fell in love with the Vivienne jacket the day I saw it.

  • I die! That 1st dress is gorgeous! I've never heard of Dima Ayad, thanks for sharing such an amazing designer! 😀 x

  • I love designers that include all sizes.  They recognize that beauty can come in many forms. If I had to pick I would definately go for the blue v neck dress. Its simply fantastic!!!

  • Natascha

    Dima Ayad rocks! Wait for the collection to arrive in S*uce in March…beat you to it!xx